Paid Inclusion

Overview

Paid inclusion is a process of paying search engines to list your website on their result pages. You pay a predetermined amount of money to the search engine operator to ensure that your website is included in the search engine results pages (SERP) for particular keywords. Paid inclusion is a common search engine optimization (SEO) technique that helps drive traffic to websites.

When a search engine operator accepts payment to index a website, it does not guarantee specific placement of the website link on the result page. They may be listed as sponsored ads, paid listings, or as advertisements depending on the policies of the search engine.

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The cost of paid inclusion usually varies from $30 to $49 for a single URL. You can also submit more URLs and the prices increase accordingly. The cost depends on the company and the number of web pages you are going to submit to the search engine operator. Not all search engine operators offer paid inclusion services.

Benefits

A great advantage of paid inclusion is that your website will be included in search engine results. Another benefit is that the search engine's web crawler will regularly visit your target page. Paid inclusion provides faster indexing and frequent refresh rates. If you make any changes or modifications to your web pages, the changes will be automatically reflected in the search engine's results.

By using paid inclusion, you can increase the visibility of your website on the Internet. New online merchants can benefit greatly from paid inclusion services that drive quality website traffic. Online advertisers also benefit from paid inclusion techniques.

How It Works

The two ways that search engines offer paid inclusion are organic spider and paid spider. The automated program in an organic spider crawls and indexes all pages in the website. On the other hand, the paid spider only indexes specific pages in the website. When the search engine operator offers paid inclusion using paid spiders, it uses an additional program to crawl the website and to index only particular pages.

Search engines use different algorithms and methods to display search engine results. Paid inclusion generally works through search inclusion, content networks, and banner ads. With search inclusion, the search engine places the sponsored search result on top of the regular search results page or in the right hand column of the results page. In content networks, search engines pay websites to display the advertisement of other websites. These advertisements may be displayed as banner advertisements or text ads. Animated ads or banner ads of your website can be can also be placed on popular websites.

Companies/Brands

Beyond ROI provides paid inclusion services. Search engines that offer paid inclusion services are Ask and Entire Web. Yahoo Search will provide paid inclusion services until the end of 2009.